My name is Erin Weed and I am the founder of evoso.
I am a midwife for ideas, a storyteller and a truth hound.
I believe there is a story and a truth inside all people. The people who really need to get it out to the world have an uncanny sense of urgency, and we at evoso are dedicated to helping them.
Evoso is a blended word of “evolve society”. We need leaders who will move consciousness forward and make civilization a better place.
We need evangelists for the human experience. Sincere and vulnerable people should be at the helm, because it’s easier for others to latch on to change when it’s coming from someone REAL.
This company exists to support people who are ready to dig deep and go public with their stories and their truths. They are brave souls, and I love them. Maybe it’s the mama bear in me, but I just want to nurture their willingness to give such a vulnerable part of themselves so generously.
This is important, because the journey of seeking and sharing your truth can be terrifying and rewarding. Raw and mind-blowing. Joyful and uncomfortable. Intoxicatingly validating, and wildly excruciating. Speaking our truth forces us to have hard conversations, and make hard decisions.
There are high highs and low lows. Our truth can be expensive and exhausting – humbling and historic.
But ultimately, it’s all in the name of progress.
And not just progress for ourselves. Not to get the standing ovation. But to really move people forward.
Your stories didn’t just happen to you. They are a gift, serving to give all of us a connection to one another. Your story is important. It is gold. To me. To you. To the world.
Many of us have a habit of thinking we are smaller than we are. And we’ve gotta cut that out.
Being an influencer is not about building a platform where you spew out your ideas to the audience below. Instead, it’s about engagement. One to one. One to some. One to many.
It’s about building an interdependent ecosystem, leveraging all the different ways we can speak up. The goal being to share what you know with the world, and more importantly, to start a conversation.
I believe words are one of the most powerful tools we have available to us. And it’s my mission to help people use their words for maximum impact.
We all have stories. We are all conduits for consciousness and vessels for vision. And I believe it’s our duty to share them for the greater good.
I launched evoso to make it easier for folks called to share their message with the masses. I believe anyone of any race, or gender, or tax bracket or whatever other category we like tossing people into can move an audience, and subsequently create a SHIFT.
We also have truths. That’s where the real magic happens, when it comes to connecting with people. Our stories make our truth relatable to people who haven’t lived our life, who haven’t been in our skin, who don’t know what it’s like to be black or well-traveled or psychic or gay or an amputee or or female or rich or electable or sick or an epic disappointment to someone, at some point.
But truth is awesome, because it’s the thread that’s woven into every decision, relationship, job and adventure we take. It’s what drives us. It’s why we are here on this planet, at this time, in this body. Maybe it’s our mission in life – to simply discover and share what we know to be true.
But first we need to know what our truth is. At evoso, everyone begins with an experience called The Dig where we discover your truth, and help you communicate it.
Identifying one’s truth is an incredibly enlightening thing. It explains a lot about why we choose the work, people and paths in our life. It explains some mysteries we have about ourselves. On the other side of truth is simplicity and clarity to finally be able to look ourselves in the mirror in the morning and think, “OK. I get you. I get what I’m supposed to be doing here. Now let’s go change the world.”
There are universal truths that bind us all together. But in order to unearth them, we gotta Dig first.
We are committed to excellence, but not attached to outcome. I have total trust that your message will reach the exact people who need to hear it. Whether it’s ten people around a table – or ten million across the globe – if you make the brave choice to communicate authentically, they will listen.
At evoso our mission is clear: To help you speak your truth. And to get the best people heard.
We are dedicated to building a successful business that supports influencers. Sometimes they are reluctant ones, much preferring to be behind the curtain. We serve those who don’t just WANT to speak their truth, but they MUST.
It would be an honor to midwife your message in a whole new way the world has never heard before. Maybe in a way that YOU have never thought about yourself before.
Let’s challenge the world to rise above the petty small talk, and start having conversations that matter. Let’s transcend sketchy motivational speakers who live in vans down by the river, and start heralding the voices who are truly moving the world forward.
Let’s go galactic.
Let’s change some lives with what we’ve seen, what we’ve been through, and what we’ve learned as a result. Let’s help people be healthier, wiser, smarter and more conscious and compassionate beings. Let’s take a deep breath, take a risk and rock our audience by simply getting real with them.
Why do this? Because on the other side of authenticity is connection. Connected together we grow. When one of us gets better, stronger, smarter, braver, clearer…WE ALL DO.
I strive to build the evoso community as a badass fraternity of rebel rousers and changemakers who plug into our system to share their truth with those who need it most. With grace, grit and amusement.
Because it’s not so hard to change the world. Just speak your truth. (easy right?)
When you do this in the right way, without tricking or swindling people – without being too crafty or polished or clever – people will get it. You don’t have to be that speaker telling craptastic opener jokes or moving your arms at just the right cadence to the talk. You can leave your stumbles in that video or podcast before publishing it. You don’t have to show up as the flawless human, because frankly, people won’t trust you. (or like you much either)
Please stop striving for some version of perfect, when you’re already perfectly YOU.
When people ask me the keys to a great speech, I tell them this…
Be sincere. Give with reckless abandon. Commit to excellence. LOVE YOUR AUDIENCE. If you’re awkward, embrace it. If you’re nervous, transform that energy to excitement. If you’re in the spotlight and your mind goes blank, then find the glorious interconnectivity in bonding with the audience over the idea that sometimes we all screw up a little sometimes.
Then laugh. And keep going. And rock it harder than you ever imagined possible…thoughtful pauses and all.
When you show up as your perfectly imperfect, yet obsessively truthful self – you make more money, and make more change. Whether you are the front person for a company or someone who feels irrelevant beyond measure – it’s not just about abundance in reach or hits or subscribers anymore.
It’s about abundance…
In the lives we touch.
In the hearts we tenderize.
In the minds we change.
And the actions we inspire.
Yes, yes, yes – words are powerful.
I leave you now with this motto that I tell clients before they step on stage:
“You don’t need to save the audience. Just leave them a little better than you found them.”
And so it is at evoso.
May you speak your truth, and change the world.